A need for better ad conversions...
1 
Acquire
Utilise fun branded game to attract users who love coffee and distinguish them from a crowded coffee industry.
2 
Drive e-comm traffic
Bare Coffee wanted more impact from their ads in how they delivered traffic to their website.
3 Generate sales
Bare wanted an impactful creative that helped them drive reward based incentives that converted to sales.
The Activation
The Blues created their own branded games using PlaySpark's no code game creator and embedded them into their app within minutes.
Designed to be suitable for the general consumer. Simple gameplay and achievable rewards.
A simple iframe was embedded into their mobile app and site to display the game.
Users could earn rewards like loyalty member coupons, earned for achieving scores and other actions.
We powered over 20k gameplays across 14 days.
Game plays
20,200
across 2 weeks
Retention of fans
7 min
dwell time per session
App conversions
20%
of users converted to download the mobile app
PlaySpark is an awesome company. They make advertising a unique and truly fun experience, and we've been very satisfied with the results of our first (of many) games.
Michael Datta
Founder, Bare Coffee
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