A need for better ad cut through.
1
Capture audience in crowded coffee market
Utilise fun branded game to attract users who love coffee and distinguish them from a crowded coffee industry.
2
Drive e-comm traffic
Bare Coffee wanted more impact from their ads in how they delivered traffic to their website.
3
Generate sales
Bare wanted an impactful creative that helped them drive reward based incentives that converted to sales.
The Activation
Coffee roastery Bare coffee utilised PlaySpark to build a branded playable ad to drive traffic to their website and conversions to sales utilising in game coupon offers for coffee, earned by the customer, from Facebook and Instagram ads.
Fun, quick and simple to pick and play drop and catch game, branded to the Bare mascot.
Game was inserted into Meta ads as the creative with rewards embedded into game achievements.
Users unlocked reward coupons, which they could redeem by clicking direct to Bare's e-comm site.
We powered a 4.1% CTR, 5x that of standard formats
Click through rate
4.1%
across 4 weeks
Play to purchase
5%
conversion from game played to e-comm purchase
Revenue uplift
+280%
compared to standard revenue growth
PlaySpark made marketing feel less like an ad. Our customers had fun, unlocked rewards. And we saw e-comm sales pour in.
Michael Datta
Owner, Bare Coffee
Product
Solutions
Support
Stay Updated
Get the latest tips on interactive marketing and new features.
