PlaySpark Lead Generation
Use games as High-Converting Lead Magnets
Capture qualified leads through engaging interactive games that users actually want to play. Turn entertainment into opportunity.
How PlaySpark Captures Leads
1. Engage with Games
Users discover and play engaging interactive games tailored to your brand and audience.
2. Capture Information
At the peak of engagement, users provide their email and details to unlock rewards or continue playing.
3. Deliver Value
Users receive instant rewards, discounts, or exclusive content, creating positive brand association.
Real Campaign Example
Gratifii event lead capture
Leading loyalty company Gratifii used PlaySpark's dodge and catch and spin wheel games to capture 100 leads at their booth at a key loyalty conference.
Branded games to capture attention
Users played a fun collect and win + spin to win game.
Email Gate for Results
Email required to access spin wheel rewards
Instant rewards
Rewards handed instantly to users who played the game
Campaign Results:
100
New Leads
90%
Completion Rate
Lead Generation Game Types
Arcade Games
Create your own games based off popular titles like Flappy Bird and Angry Birds. Engage the younger demographic and harness their short attention spans.
Luck Based Games
Interactive prize wheels and scratch cards that capture emails before revealing discount codes, free shipping, or exclusive offers.
Memory & Puzzle Games
Engaging brain games that unlock rewards or leaderboard positions after email submission.
Sports Games
Engage fans with fun games and capture their emails in exchange for the chance to win prizes from the team, athlete or brand sponsor.
Product Demo Games
Turn your passive product images or videos into interactive, playable ads that truly connect consumers to your brand's products.
Ecommerce Games
Embed branded product games into key events like cart abandonment, product pages and emails to activate and retain consumers with enriching experiences.
See It In Action
Experience how PlaySpark captures leads with this interactive playable demo.
Why PlaySpark Leads Convert Better
Higher Engagement Quality
Users who complete games are 3x more engaged than traditional form fills, leading to better conversion rates.
Rich Data Collection
Games naturally collect behavioral data, preferences, and psychographic information beyond just contact details.
Instant Gratification
Immediate rewards create positive brand association and increase likelihood of purchase decisions.
Viral Potential
Engaging games are naturally shareable, amplifying your reach through social media and word-of-mouth.
Ready to Transform Your Lead Generation?
Join hundreds of brands using PlaySpark to capture high-quality leads through engaging game experiences.
87%
Higher Completion Rate
5x
More Engagement
60%
Lower CAC
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