Thirsty Camel generated over 40k game plays and converted 30% of players into purchases in store. They were able to grow their loyalty member base by 3% with the game.
The St Louis Blues (NHL) had over 5000 games played in 2 week period with dwell times of 2min to 15mins, helping them drive more mobile app adoption and retention.
Triple M created a branded game with their commentary team as character players - 60,000+ games played across 25% of follower base to create more value to their radio listeners.