A boost in loyalty.
1
Move beyond transactional loyalty
Apply a new channel for members to engage with beyond loyalty points for transactions
2
Drive new revenue
Use in game coupon rewards to drive revenue from coupons earned in game
3
Build on their brand theme of "fun"
Add another fun element to their marketing
Aussie rules flick to win game.
The game encapsulated their brand and that of their suppliers, themed to Australian Football Rules to capture the excitement of the footy finals season.
Designed to be suitable for the general consumer. Simple gameplay and achievable rewards.
A simple iframe was embedded into their mobile app and site to display the game.
Users could earn rewards like loyalty member coupons, earned for achieving scores and other actions.
We powered over 40k gameplays and 300% ROI.
Game plays
42,787
at 15 sessions per user
Dwell time
5 min
10 x more than standard enter to win competitions
Customer Converison
20%
Of player converted to purchase in store.
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