CASE STUDIES

Pretzel Australia

Pretzel Australia, a growing retail franchise with over 10 stores across Australia, used PlaySpark to create playable ads to distribute across Meta and drive brand recall and conversions to sale in-store.

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Pretzel Australia saw a 10% increase on their Meta CTRs compared to their campaign averages, 10x more ad impressions, up to 50 rewards earned per day with over 300 in store redemptions in a 30 day timespan.

Time for more customers...

Acquire new customers via more impactful ads

Utilise fun branded playable ads to entice users to interact with the brand.

Drive in store traffic

Pretzel Australia wanted a unique way to drive people from ad to in-store purchase and track that user journey.

Generate sales

Generate higher conversions to in-store purchase than standard discounted promotions.

The Activation

Pretzel Australia built a branded playable ad to drive reward unlocks and conversions to purchase in store utilising in game coupon offers for product, earned by the customer, from Facebook and Instagram ads.

Fun, quick and simple Flappy Bird themed game, open and played within the FB/Insta environment

Game was inserted into Meta ads as the creative with rewards embedded into game achievements.

Users unlocked reward coupons, which they could redeem by scanning their earned barcode voucher in-store directly.

How It Was Built

Choose Template -> Brand

Pretzel Australia selected a Flappy bird game template from PlaySpark library, and modified every element within the game (assets, fonts, colours, buttons) to fit their desired theme.

Rewards added to the game

In the game creator, PA added rewards in the form of barcodes, unlocked by certain scores. Barcodes could be scanned in store to complete the full conversion cycle.