A boost in loyalty.
A boost in loyalty.
1
Drive more in app engagement
Drive more in app engagement
Embed games into their app to provide more value for fans to return
2
Increase app dwell time
Build in app usage and time on site.
3
Test appetite for arcade games
Games were a new venture and the Blues wanted to determine the desire for them.
The Activation
The Blues created their own branded games using PlaySpark's no code game creator and embedded them into their app within minutes.
Designed to be suitable for the general consumer. Simple gameplay and achievable rewards.
A simple iframe was embedded into their mobile app and site to display the game.
Users could earn rewards like loyalty member coupons, earned for achieving scores and other actions.
We powered over 5k gameplays across 14 days.
Game plays
5,000
across 2 weeks
Retention of fans
2 plays
per user
Dwell time
2min
average dwell time per game play
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