Awareness and app downloads.
1
Drive more audience engagement
Drive engagement across their audiences via radio and web
2
Build app awareness
Build awareness of LISTNR brand and app
3
Build downloads of their LISTNR mobile app
Drive downloads of the LISTNR app
The Activation
Triple M created their own branded games using PlaySpark's no code game creator and embedded them into their site for fans to play across the summer of cricket in Australia.
Characters were themed to Triple M expert commentators, unlockable as player's progressed.
A simple iframe was embedded into their mobile app and site to display the game.
A call to action at the end of gameplay to download the LISTNR app, as well as embedded LISTNR videos that rewarded the user in game.
We powered over 5k gameplays across 14 days.
Game plays
5,000
across 2 weeks
Retention of fans
2 plays
per user
Dwell time
2min
average dwell time per game play
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