Awareness and app downloads.
1
Drive more audience engagement
Drive engagement across their audiences via radio and web
2
Build app awareness
Build awareness of LISTNR brand and app
3
Build downloads of their LISTNR mobile app
Drive downloads of the LISTNR app
The Activation
The Blues created their own branded games using PlaySpark's no code game creator and embedded them into their app within minutes.
Designed to be suitable for the general consumer. Simple gameplay and achievable rewards.
A simple iframe was embedded into their mobile app and site to display the game.
Users could earn rewards like loyalty member coupons, earned for achieving scores and other actions.
We powered over 20k gameplays across 14 days.
Game plays
20,200
across 2 weeks
Retention of fans
7 min
dwell time per session
App conversions
20%
of users converted to download the mobile app
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