Awareness and app downloads.
1
Drive more audience engagement
Drive engagement across their audiences via radio and web
2
Build app awareness
Build awareness of LISTNR brand and app
3
Grow app downloads
Drive downloads of the LISTNR app
Fun cricket game with celebrity IP
A cricket themed game was built that embedded both Triple M and LISTNR brands into the gameplay, whilst using rewards and ad content to drive key objectives.
Game branded to Triple M and LISTNR with Triple M commentary team as players
Game seamlessly embedded into their website in minutes
Users played to earn spot on leaderboard and rewarded for LISTNR ad interactions
We powered over 20k gameplays across 14 days.
Game plays
20,200
across 2 weeks
Retention of fans
7 min
dwell time per session
App conversions
20%
of users converted to download the mobile app
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