Event based lead generation
1
Capture leads from the loyalty event
Gratifii's key objectives were to leverage their app and booth sponsorship to drive lead captures at the event.
2
Build brand awareness
Gratifii wanted to help engage attendees and build awareness of their reward based company through themed gamification.
3
Reward participants
Gratifii wanted to drive positive brand affinity and further exemplify their reward themed thesis through dynamic rewards at the event.
Event attendees -> 8% converted leads
We worked with Gratifii to create a 2 part game series where attendees played a branded drop game, which linked off to a spin wheel game to earn a reward - redeemed at the Gratifii booth.
Branded games to capture attention | Visitors scanned a QR code or opened the game in app
Email Gate for Results | Players entered their email to spin and win a reward
Instant rewards | Rewards handed instantly to users who played the game at the Gratifii booth
How Gratifii Did It
See how Gratifii created two engaging games for their trade show booth and event app using PlaySpark's no-code platform, resulting in 8% lead conversions.
Created Two Engaging Games
Reward Run & Spin the Wheel
Using PlaySpark's drag-and-drop interface, Gratifii created a Drop and Catch game featuring their product lineup and a Spin the Wheel game with different prize tiers. No coding required - just point, click, and customize.
Game Features Added:
- • Custom game mechanics
- • Connected gameplay - Reward Run directly linked to Spin Wheel for continuous gameplay
- • Modify difficulty level for target audience
Applied Custom Branding
Complete Brand Integration
Gratifii uploaded their logo, brand colors, and custom graphics to create a seamless brand experience. The games perfectly matched their booth design and marketing materials.
Brand Colors
Custom Fonts
Logo Assets
Graphics
Configured Reward System
Custom Probability Prize Structure
A strategic reward system was implemented within their spin the wheel game, which allowed Gratifii to apply rewards to tiles on the wheel, each with their own set probability of landing on a certain reward.
Optimized Lead Capture Forms
Strategic Form Placement
Lead capture forms were strategically placed at optimal conversion points - after Reward Run game completion but before the reward based Spin Wheel game, ensuring maximum engagement and data collection.
Sample Lead Form
Simple URL & QR Code Deployment
Multi-Channel Access
With one click, Gratifii generated unique URLs for each game and QR codes for easy booth access. Visitors could play on their mobile device - scan or click to play in seconds.
Direct Link Access
Shareable URLs for embedding into the event app
QR Code Scanning
Instant access via smartphone camera at booth
Traffic source tracking
UTM source codes tracked each origin of game played eg. app
We powered a 23% conversion to play for Gratifii.
Attendees engaged
23%
converted to play the game
Eyeballs on their brand
52 sec
dwell time per session
Leads captured
8%
of attendees converted to leads via email capture
Product
Solutions
Support
Stay Updated
Get the latest tips on interactive marketing and new features.
